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IP Rights and their Importance in the Creative Industries

Source: (x)
People constantly steal other people’s ideas. It is a force of habit; with the internet stacked with information so freely available at our fingertips, it is no wonder why one would feel the need to cut and paste and claim the work as your own. But this is completely unfair to the original source of the work.

Think of it this way: say you were working as part of a group to produce a report, and there is one particularly over-ambitious group member (there usually is!) who decides to take over the group. This said person gets so carried away that when you add your own submission to the report, they fix any errors in it but then claim it as their own work. But it was your own ideas that you personally spent hours and hours creating!

I have witnessed this first hand, the victim in question a good friend of mine. This experience distressed him greatly, his group “leader” gave him nothing but pressure for which he got no credit. In the end, he told a superior what was happening and, after the module, vowed to never share a group with him again.

Why does this happen? Sometimes the issue is people are too idle and full of self-importance these days that they think they can get away with this sort of thing; sometimes it is caused by the stress of making deadlines.

In an article addressing how wrong it is to steal other people’s content, author Peg Fitzpatrick speaks out,

I can’t even imagine how many students cut and paste content at this point. Remember going to the library, taking notes, citing sources on index cards and TYPING the whole paper out on a typewriter? Granted people used to steal content then as well but, wow, it’s just way too easy now.

Indeed, it is far too easy to steal ideas and work anywhere. Bloggers in particular encounter this problem fairly frequently. Article writer Nir Eyal created an article back in 2016 discussing when someone created a post incredibly similar to his about PlaceboButtons.

Disputes over stolen ideas can last years – there is still an ongoing legal battle between rock bands LedZeppelin and Spirit, with claims that Led Zep stole their famous “Stairway to Heaven” (1971) melody from Spirit’s “Taurus” (1968). This complaint started 43 years ago!



What are IP Rights?

Intellectual Property (IP) Rights are the rights given to you for a certain amount of time to stop people from stealing your work.

This includes:
  •          designs/inventions
  •          written pieces of work
  •          music/song pieces
  •          film/television
  •          product/brand names

Intellectual Property can be bought from the original/previous owner and also sold to someone else.


The Creative Industries

IP Rights are particularly important in the creative industries due to the fact that by definition the creative industries are all about creating things. IP is needed in order for people to own the rights of their work.

If your creation meets the Copyright, Design and Patents Act (which gives the creators of literary, dramatic, musical and artistic works the right to control the ways in which their material may be used) requirements, you own your work.

Most people show they own the rights by integrating the copyright symbol (©) somewhere into their work, which prevents copyright infringement.

This is a positive thing. However, IP can stifle creativity because the more ideas are taken, the more difficult it is to contribute

Picture it as those activities where you are to pass a sheet of paper around a room: say everyone has to add to the list a country in the world. There are officially 195 countries in the world and let us say that this class has the same amount of students. Some will no doubt want to show off and write the lesser-known ones.

However, for most of the students’ cases, all the famous ones like the UK, France, Germany, Italy, Spain, Russia, Belgium, Greece, etc. will have all been written by the time it gets to the students sitting at the back. Even if there are some countries left to write, the main ideas will be taken and it will be more of a struggle. The students are the creative industry and the paper is the rights owned by people in the world.

This raises the question of whether creativity is finite or infinite.

Source of Background Image: (x), copyright caption and symbol added on Photoshop

Web Development


It is important for anything to have IP Rights, according to UK200Group, as “failing to take the necessary precautions can leave you vulnerable to competitors and the creators of commissioned work”. Web Developing is no exception to this.

For websites, there are a few rights to consider, as stated by the Out-Law (the website for the international law firm Pinsent Masons):

There will be a number of intellectual property rights which exist in your website. Any logos or branding are likely to be protected by registered trade mark rights or the law of passing off. There will also be database rights in any database underlying your website. However, most of your website, including the text, design, graphics, data, website layout and any music, broadcasts, software and images on your website, will be protected by copyright.


To conclude, it is vital that you copyright any original work you create. If you make a logo for your website, copyright it; if you take a photograph for your website, copyright it. Get into the habit of copyrighting your own work – and of giving credit to other people’s work that you use!



YOU CAN READ MORE ABOUT INTELLECTUAL PROPERTY RIGHTS ON THESE WEBSITES:









Networking

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No, not the computer networking with nodes sharing things. The networking I am referring to involves connecting with people who share a common interest.

The definition is as straightforward as that. So why is it important in the creative industries? With the creative industries, as previously mentioned, it is all about people who know other people.

Think of it like trying to make friends with people in high school – you don’t just push yourself into a group (unless you’re that desperate but that kind of approach is just rude)! You start talking a little, then find things in common and then before you know it you all get along.

When you consider this, you might realise you already have great contacts already, such as university staff, relatives and even people you know in or outwith university (such as at work or even friends from school days).

Networking can be a benefit to freelancers and those who work from home, namely those in the web designing industry. There is a great deal of designing and coding and very little time for interaction in person, but instead they can communicate and bond with people online.


Why networking?

So not only does networking mean you can make friends but also is advantageous in other ways such as:

Collaborations
With these friends, you have the opportunity of working with various people on projects. These could be one-time or there could be multiple needs for their assistance or they may require yours.

Helping
Stuck on a problem? Has anyone had a similar experience? How did they sort it? StackOverflow is a prime example of a network full of people who ask constant coding questions and people answer it. Turning to people to ask is a constant thing people do with those they trust in person so why not do it online?

Opportunities
A person with more contacts will be more likely to encounter companies and receive employment than someone just as skillful with fewer connections. We know that already many employees look at applicants’ social media links.


How would web developers go about networking?

Social Media
Facebook, Twitter, Instagram, LinkedIn. They are the major sites to go on to promote things about yourself, particularly LinkedIn. Many people use them every day, and if you start your own page you can advertise by posting photos and linking your personal profile with it to show to your friends. LinkedIn, in particular, goes in for having connections (the more connections you have, the more popular you are is the basic key) but that could be said for any social media account. Take a look at Selena Gomez, she is the most followed celebrity on Instagram – over 144 million followers on Instagram (and counting!) – and look how successful she is!

Selena Gomez's Instagram Page

Blog
Some designers keep a blog on their portfolio, adding even more of a personal touch which may draw more potential clients. Bloggers tend to read other blogs so as not to copy information, and to see other people’s view on the subject they are interested in writing about, so again you are attracting more of an audience.

Events
There’s an article on a list of upcoming UX (user experience) events for this year. To add to this list, there is UX London from the 29th-31st May 2019 but there are plenty of UK events on the list.

Attending events means you can interact with various people who work from companies who can give advice on the work you have already done and see what you can do to improve it. Obviously, do not do the “hey can you look at this work I’ve done for a sec?” lark; strike up a proper conversation, and be very polite because they have given up their time to be at the event. So don’t try and waste it for them.

You can also meet other people who share the same interest and stay in touch with them so you have even more names to add to your contacts.



It does not necessarily need to be socialising – there are web design competitions you can enter too, which is something you can add to your portfolio if you win! See these 7 different types of web development competitions you can enter where you can earn awards such as “Website of the Day” or “Month”. The A’ Design Award and Competition is one of the largest design competitions featuring a whole variety of categories from interior decorations to photography design.

Recommendations
Once you’ve done projects with people, they will hopefully start talking about you – and your invaluableness to the project – to others and that will in turn form a chain reaction where they get in contact with you, you provide work for them and they recommend you to their friends too!


So, bottom line is knowing people who know people is very important, so be sure in some way or another to interact, make new friends, keep old ones and remain in contact with them! Nothing like this happens overnight, of course, but networking is a key feature in which to become successful in the web industry.